Clear pricing. Flexible ways to work together.
Start with a signature package, set up an ongoing retainer, or book an individual service. Every price below is a guide range — final scope is confirmed before any project begins.
Signature packages, built for engineering & industrial businesses
Founding-client rates — limited to my first 5 clients while I build a portfolio of results. Once that group is filled, pricing moves to standard rates.
Clarity Foundation Package
Who this is for: Founders, small engineering firms, and industrial businesses with outdated or unclear websites that undersell their capability. Ideal for teams who know their work is strong but struggle to communicate it simply and confidently.
Benefits
- A homepage a first-time visitor can understand without a follow-up call
- A clear answer to "what do you actually do" on every page
- A site that reads like a specialist wrote it, not a generalist
- A foundation you can expand as you grow
You Get
- Homepage rewrite
- Services/Capabilities page + 1 product/service page
- Light research, SEO-friendly structure, 2 revisions
- 5 headline variations + mini messaging outline
Outcome: A prospect can land on your homepage and understand exactly what you do and who it's for — within one scroll.
Technical Messaging System
Who this is for: Engineering-led businesses, technical founders, industrial suppliers, and B2B teams who struggle to explain what they do in a way customers instantly understand. Perfect for complex products, multi-step services, or technical buyers.
Benefits
- One messaging framework your whole team can use — sales, marketing, and new hires included
- Technical explanations that read the same whether an engineer or a buyer reads them
- A clear answer to how you're different from the competitors your prospects are also reading
- Headlines and positioning you can lift straight onto your website, deck, or LinkedIn
You Get
- Full messaging framework + value proposition
- Tone of voice guide + customer-focused benefits
- Competitor messaging snapshot
- Website headline pack (10 options) + 1 rewritten page
- 2 revisions, priority delivery
Outcome: Anyone on your team can hand a spec sheet to this messaging system and get back copy that sounds like you — not a generic explainer.
Website Overhaul Package
Who this is for: Growing engineering and industrial companies ready to upgrade their entire digital presence. Ideal for teams planning a website redesign, repositioning, or expansion into new markets.
Benefits
- Every page on your site says the same thing, in the same voice
- A site a first-time visitor can navigate without needing a sales call to understand your offer
- Structure built so search engines and buyers both find what they need quickly
- A site that reads like a company at your next stage, not your last one
You Get
- 6–8 website pages rewritten
- Full messaging system + tone of voice guide
- SEO structure + wireframing suggestions
- A/B headline variations + 60-day optimisation support
- 3 revisions, priority delivery
Outcome: A visitor can go from your homepage to understanding your full offer without picking up the phone.
| Package | Price | Best For | Key Deliverables | Outcome |
|---|---|---|---|---|
| Clarity Foundation Package | £850 | Founders & small engineering firms with outdated or unclear websites | Homepage, Services page + 1 service page, light research, SEO structure, 2 revisions | A prospect understands what you do within one scroll |
| Technical Messaging System | £1,650 | Engineering-led businesses & technical founders with complex offerings | Full messaging framework, tone of voice guide, competitor snapshot, headline pack | One messaging system your whole team can use consistently |
| Website Overhaul Package | £2,450 | Growing companies upgrading their entire digital presence | 6–8 pages rewritten, full messaging system, SEO structure, A/B headlines | A visitor understands your full offer without a sales call |
Need a landing page, a case study pack, or something else entirely? See Other Services below.
Ongoing, reliable copy support for technical B2B teams
For founders, product teams, marketing managers, and engineering-led businesses that need regular, dependable copy for technical products, thought leadership, and sales enablement.
Predictable Output & Budget
One fixed monthly rate instead of a new quote for every piece — you know exactly what's coming, and what it costs, every month.
Faster Turnaround
I already know your business, so pieces don't start from a blank page — work moves faster than booking the same job one-off.
Consistent Messaging
Every piece comes from the same person who already knows your voice — no drift between what you published in January and what goes out in June.
Easier Launch Planning
Book time on my calendar ahead of a launch, instead of hoping a freelancer has space exactly when you need them.
For teams that need someone else thinking about copy every month — not just when there's a crisis.
- 2 finished pieces a month, ready to publish — e.g. a blog post or two LinkedIn posts (about 6 hours of my time, not yours)
- 1 x 30-minute monthly call so I stay aligned with what's happening in your business
- Light edits and quick SME interviews included, so you're not chasing revisions
For teams where content keeps stalling because nobody has time to write it — you stop being the bottleneck.
- 4 finished pieces a month, ready to publish — e.g. one long-form article, two social posts, and one landing page micro-copy (about 15 hours of my time, not yours)
- Messaging tweaks handled monthly, with priority scheduling ahead of one-off clients
- 1 x 60-minute monthly strategy call to keep direction sharp as your business moves
- Short notes each month on what's working, so we can adjust before it becomes a problem
Need extra hours, a faster turnaround, or a one-off project alongside your retainer? Just ask when we scope things — no need to pick from a menu.
Other Services
Landing pages, copy audits, email sequences, case studies, social content — if it's not listed as a package above, it's probably something I can still help with. Most one-off projects are scoped individually in a quick conversation rather than forced into a fixed tier. Tell me what you need and I'll tell you honestly whether it's a fit.
Ask About Your ProjectEffortless process. Clear communication. Strong results.
Choose Your Package
Pick a package, retainer, or individual service, plus any add-ons.
Onboarding Form
Complete a short onboarding form so I understand your business and goals.
Kick-Off Call
We align on goals and messaging direction before writing begins.
Project Begins
Work starts with clear timelines and regular updates throughout.
Payment
50% upfront for projects over £100. 100% upfront for smaller tasks. Flexible payment options available for larger projects.
What's Not Included
Design, development, branding, and implementation aren't included. My focus is clear, commercially effective messaging — I'm happy to collaborate with your team or recommend trusted partners.
My Guarantee
Clear, structured, commercially focused copy that strengthens your positioning. If anything feels unclear, off-brand, or not sharp enough, I refine it until it meets the standard.
Retainer Terms & Practical Notes
- Minimum term: 30 days; a 3-month commitment is recommended to see measurable results.
- Payment: monthly in advance by bank transfer or card. First month invoiced on sign-up.
- Cancellation: 30-day notice. Unused hours after cancellation are forfeited unless otherwise agreed.
- Roll-over: up to 10% of unused hours roll over once (Standard retainer only).
- Scope: design, development, and implementation aren't included — copy and messaging assets are delivered ready for your team or partners to implement.
Common questions, answered clearly
How much does website copywriting cost?
Right now, my three signature packages range from £850 to £2,450 as founding-client rates while I build a portfolio of results — see Core Packages above for full details.
Are these your standard rates?
Not permanently. These are founding-client rates, limited to my first five clients, while I build a portfolio of results. Once that group is filled, pricing moves to standard rates.
Do you offer one-off projects, or only ongoing retainers?
Both. Book a signature package for a bigger project, a retainer for ongoing support, or get in touch about a one-off like a landing page or audit — most standalone projects are scoped individually rather than sold as fixed tiers.
What's included in a retainer?
Retainers run monthly at £350 or £850 as founding-client rates, and include a set number of copy hours, agreed deliverables such as blog posts, social content, or landing pages, and a regular check-in call.
Do you handle web design or development as well?
No — design, development, and implementation aren't part of what I do. My focus is strategy and copy; I'm happy to collaborate with your existing team or recommend trusted partners for the rest.
How does payment work?
Projects over £100 are 50% upfront and 50% on completion. Smaller tasks are paid 100% upfront. Flexible payment options are available for larger projects.
How quickly can you turn a project around?
Timelines depend on scope. The Website Overhaul package and both retainers include priority delivery, and exact turnaround is always confirmed before a project begins.